In an age when new media and technology are advancing at unprecedented rates, when every new idea is soon followed by a host of imitators whose sole goal is to cash in, we can sometimes lose sight of the importance of genuine creativity. The value of creative work in business innovation deserves to be recognized, as does the difficulty of trying to move major creative ideas forward in a market that affords companies so little time to do so.
Talk NYC is gearing up for Round 2 of its 2011 series, Creativity at the speed of light: Why design matters more – and not less – in the digital economy. Coinciding with Creative Week 2011, this event will bring together innovators, leaders and experts from the vanguard of the Graphic Design, Entertainment, Advertising, Marketing and Technology fields, as well as the very best NYC media companies in order to present an in-depth look at the creative industry as it stands today.
Creative innovation will be looked at across different media, examining how different approaches are being used to propel different platforms forward. Speakers will include Kit Hinrichs, an expert in corporate communications and founder of Studio Hinrichs, and Nick Moore, Chief Creative Officer and EVP at Wunderman, among others.
So ask yourself, do you think that creativity and design matter more and not less in the digital economy? For some definitive answers and insider perspectives, get signed up for Round 2 now!
General angles and themes to be discussed:
* Creative innovation across different media
* How do you differentiate through creative
* The value of design in business innovation & what are the considerations for business growth & change
Tone: Informative, Educational, Fun, Casual, Actionable
Coming May 10th, 2011
Time: 6:00-8:00 pm
Location: Corbis, 250 Hudson Street, NY NY
Complimentary Cocktail Reception and Hors d’oeurves Prior to Event