/// DVR Data May Drive Some TV Show Renewals

April 25, 2011  |  Media Week

DVRs are changing the way that Americans watch TV, and networks are paying attention. Advertisers currently pay networks based on how well their shows do in C3 ratings—which is how many viewers watch a program’s commercials up to three days after its original broadcast. read more

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DVR Data May Drive Some TV Show Renewals



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