Archive for March, 2011

Is Virtual Media on the Rebound?

March 31, 2011  |  Media Week  |  No Comments

Who says virtual worlds for tweens and teens are dead?

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MSG Re-Ups With Red Bulls

March 31, 2011  |  Media Week  |  No Comments

Days after the 2011 MLS campaign kicked off, the New York Red Bulls and MSG Networks have come to terms on a new three-year TV deal.

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MSG Re-Ups With Red Bulls

March 31, 2011  |  Media Week  |  No Comments

Days after the 2011 MLS campaign kicked off, the New York Red Bulls and MSG Networks have come to terms on a new three-year TV deal.

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Volvo Funds Live Mobile Stream of MLB Games

March 31, 2011  |  Media Week  |  No Comments

As the 2011 season opens, Major League Baseball is giving away one of its most prized media assets—live streaming of its games—to mobile users courtesy of Volvo.

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MyYearbook Buys Five Android Apps in Mobile Gaming Push [NetworkEffect]

March 31, 2011  |  All Things Digital  |  No Comments

The social network myYearbook has bought five Android apps and a social gaming engine, the company is announcing today. MyYearbook spent north of $1 million altogether for the apps, which have more than 5 million installs combined. MyYearbook CEO Geoff Cook described the spoils of his acquisition spree–Toss It, Tic Tac Toe, SpringDroid, Minesweeper and Line of 4–as “fairly simple games.” The first two rank as some of Android’s top 30 free games of all time. “The complexity lies in meeting people,” Cook said. “What interests us is not really the game mechanic itself, it’s the social layer under it.” MyYearbook’s plan is to enable users to meet each other by playing games together, in part due to the multiplayer Android game engine FlockEngine, which myYearbook also recently acquired. A developer from FlockEngine and one from SpringDroid are joining myYearbook alongside the deals. As of March, 33 percent of myYearbook visits came from mobile devices, up from 2 percent last January (before the company had any mobile apps or even a mobile Web site). MyYearbook is profitable and says it has a $30 million run rate. The company launched a synchronous live gaming platform for the Web last year, which is similarly aimed at helping its 25 million registered users meet each other and play together. MyYearbook’s approach contrasts with the dominant social gaming trend of asynchronous games (like FarmVille on Facebook, where users play whenever they like).

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Exclusive: Apple Global Marketing VP Allison Johnson Leaving Company [Digital Daily]

March 31, 2011  |  All Things Digital  |  No Comments

Allison Johnson, who has served as Apple’s vice president of worldwide marketing communications since 2005, is leaving the company, according to several sources. The reason? To co-found a new marketing and communications firm with another Silicon Valley communications luminary: Former Facebook PR exec Brandee Barker . Sources said Johnson will begin work at the venture after negotiating her departure from Apple, which is likely to come sometime before the summer. Beyond that, the details are slim. The new firm doesn’t yet have a name or a client list, although presumably answers site Quora and social buying service Groupon, two of Barker’s current clients, would sign on with the venture. There’s no dearth of marketing and communications talent at Apple, but Johnson’s exit from the company is still notable. She’s a seasoned and respected executive who came to Apple from Hewlett-Packard , where she managed public relations during the brutal proxy battle over HP’s acquisition of Compaq Computer. A former co-worker there once described her as “prime minister” of HP. At Apple, Johnson has managed global advertising for some of the company’s most revolutionary products and the iconic ads for them. Those ads have been created by TBWAChiatDay, which plays a powerful role at Apple. Of course, this key part of Apple’s business is watched over closely by CEO Steve Jobs, to whom Johnson has reported directly. In any case, Johnson’s departure is a loss for Apple, but quite a get for Barker and her new venture and a boon for Silicon Valley’s entrepreneurs. In typical form, Barker said “no comment” when asked about the news. And an Apple spokeswoman declined to comment as well

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BFC to run under Film London

March 31, 2011  |  Variety  |  No Comments

International News: Iain Smith to head advisory board -- As Film London, the U.K. capital's film and media agency, gears up to take on the shuttered U.K. Film Council's role of encouraging investment in the British film biz, it has unveiled a new strategy to manage the duty.

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14 pics released for China’s Qingming fest

March 31, 2011  |  Variety  |  No Comments

International News: 'Heart,' 'Goemon' open today -- Chinese public holidays have become key dates in the booming biz's annual calender, and a total of 14 films will be released in China for the Qingming Grave Sweeping festival which starts this week.

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Wall of Sound [Voices]

March 31, 2011  |  All Things Digital  |  No Comments

By Nikil Saval, Assistant Editor, n+1 Two years ago, at the nadir of the financial crisis, the urban sociologist Sudhir Venkatesh wondered aloud in the  New York Times why no mass protests had arisen against what was clearly a criminal coup by the banks. Where were the pitchforks, the tar, the feathers? Read the rest of this post on the original site »

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Moving Pictures signs sales at Filmart

March 31, 2011  |  Variety  |  No Comments

Film News: Slate includes 'Nobody,' 'Skies,' 'Robin Hood' -- Moving Pictures Film & Television signed a series of sales for its slate of pics at this month's Hong Kong Filmart, including additional sales on its dark comedy "Miss Nobody" and the horror/sci-fi film "Grey Skies."

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