/// With $3 Billion on the Line, Buyers Plot NFL Alternative

March 30, 2011  |  Media Week

If the prospect of a NFL-free 2011 has football fans scrambling for the Cymbalta, advertisers are facing an even more disheartening reality. According to media buyers, clients that invest a good chunk of their TV budgets in NFL games now face the daunting task of trying to find a replacement for the only game in town.

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With $3 Billion on the Line, Buyers Plot NFL Alternative

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