/// With $3 Billion on the Line, Buyers Plot NFL Alternative
If the prospect of a NFL-free 2011 has football fans scrambling for the Cymbalta, advertisers are facing an even more disheartening reality. According to media buyers, clients that invest a good chunk of their TV budgets in NFL games now face the daunting task of trying to find a replacement for the only game in town.
Read the original here:
With $3 Billion on the Line, Buyers Plot NFL Alternative