/// Upfront: No Scripted Series in the Cards for Hallmark

March 24, 2011  |  Media Week

Despite the immediate impact a hit series can have on a network’s prime time ratings, Hallmark Channel in the near term has no plans to roll out an original scripted show. Instead, the independent cable outlet will build on its established strategy of delivering home-baked movie events while bulking up its daytime lifestyle programming block.

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Upfront: No Scripted Series in the Cards for Hallmark



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