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Tech, marketing and agency something you gotta know.
Spend enough time with any group of digital media veterans and the talk eventually will shift to stories about the old days (way back in, say, 1998). Defunct ad networks like Flycast and L90 are invoked. The running of $10,000 test campaigns that incorporated both banners and buttons are discussed. And everyone remembers, gleefully, that DoubleClick party with the midgets.
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