/// Nick Moore

March 9, 2011  |  2011


Executive Vice President

Chief Creative Officer, Wunderman

After a single conversation with Nick Moore, you know one thing for sure:  Nick creates creative campaigns that work.  And once he’s done that, he looks for ways to make it work even better.

It’s that approach as New York’s creative leader that has enabled him to transform the agency into a conceptually-driven, multi-channel creative powerhouse.  Embracing today’s media landscape of real-time data, co-creation with consumers, and almost limitless channel combinations, Nick is pioneering exciting new ways to develop lasting conversations between brands and consumers.

Nick joined the agency in September 2006.  He leads every aspect of the creative process for New York’s diverse global client base, which includes Abbott Nutrition, Land Rover, Kimberly Clark, Citibank, Diageo, and Novartis.  Under his leadership, the office won 30+ industry awards.

Nick began his 20-year advertising career as a copywriter. Over the years he has developed a keen understanding of all aspects of relationship marketing and his work has received honors and accolades from almost every major industry award show. Notable successes so far include the appointment of Wunderman as Nationwide Insurance’s Digital Agency of Record, and a stand-out campaign for the Partnership for Drug-Free America, which takes the respected not-for-profit into the digital space for the first time. Recognition is starting to come at shows such as the Webby’s, while “Search Master Steve” multi-media campaign for MSN AdCenter helped MSN Trade to win the US DMA’s coveted accolade, Marketer of the Year 2007.

Nick has served on creative juries for D&AD, Cannes Lions Direct, John Caples Awards, UK DMA, and Industry Direct Awards. He has served on the DMA’s Creative Council

Nick speaks frequently at industry events, including Cannes Lions International Advertising Festival, where his 2008 talk “Don’t’ Create an Ad, Create a Conversation” was among the most popular.  In 2009, Nick returns to the Cannes Lions stage talking about “Relationship Counseling.”  AdAge, Adweek, Brandweek, Promo, Communications Arts, DM News as well The New York Times seek his opinion.

Before arriving in New York, Nick was Creative Director at London agency TBWA\GGT (renamed Tequila\London). While there, Nick and his team won over 80 UK and international awards including two Cannes Cyber Lions and six Lions Direct awards.

Before that, Nick was Creative Director of London based BHWG, and was a member of the team which built on the agency’s success to create BBDO’s global Proximity brand. Nick and his team created powerful campaigns for clients such as Volkswagen, Barclaycard, Unilever, the British Government’s COI department, and the International Red Cross.

Nick first became heavily involved in the digital media in the late 1990s, creating innovative websites and online advertising executions for BT and other clients. The efforts of Nick and his team were recognized with nearly 100 awards from around the world including the US DMA Echo Award’s ‘Creative Best of Show’ accolade.

Nick lives outside New York with his wife, two daughters, and very dumb golden Labrador. Occasionally he manages to escape to his vacation home in France.

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