/// Aaron McNally
AARON J. MCNALLY
MANAGER, TV ADS
Aaron McNally is the head of sales for the TV Ads group at Google, Inc., joining the company in May 2007. He manages a team that is responsible for recruiting agencies and advertisers to use the Google TV Ads platform, an online marketplace for planning, buying and measuring TV advertising.
Prior to Google, Aaron was Vice President, International, at DIRECTV, Inc. In his three and a half years there, he launched and developed DIRECTV’s WorldDirect service, targeting the ethnic television audience in the U.S. with over 50 channels and dozens of channel packages in 14 languages. Aaron joined DIRECTV in 2004 after the acquisition of a controlling interest in the company by News Corporation, where he was the Director of Satellite Platforms.
Aaron had worked at News Corporation and its subsidiaries his entire career prior to joining Google, beginning at Fox International in 1993, where he helped launch Fox’s first international channel, Canal Fox. After Fox’s acquisition of NFL programming rights in 1994, he launched Fox Sports Latin America the following year, airing live NFL games and other football-related programming in 18 countries. In 1995, Aaron was named Director of Programming and Executive Producer for the domestic and international Spanish-language Fox Sports channels. While there, he proposed and helped develop the first international sports channel in the US, Fox Sports World (now FSC).
Aaron graduated cum laude from the University of California, Los Angeles with a B.A. in Communication Studies. He also has an M.B.A. from the University of California, Berkeley. He lives in New York City.