/// Chris Cunningham

Chris Cunningham, co-founder and CEO of appssavvy

Chris co-founded appssavvy to rethink the relationship between the delivery and reception of advertising. appssavvy partners with leading web publishers and developers, including Zynga, LivingSocial, and IAC, to uncover what people are doing across the web. Understanding the social activity that people engage in online is what enables appssavvy, and the brands and agencies that it works with, to execute truly social and engaging online advertising campaigns.

Today, appssavvy is a platform that connects people and brands through social activity, and has delivered upwards of 500 campaigns for brands like Coca-Cola, Kimberly-Clark, Lexus, Nestle, Purina, Sony Pictures and Target, among others. appssavvy has rapidly grown into a clear leader in the social marketing space with more than 40 professionals making-up one of Crain’s New York’s Best Places to Work and one of Advertising Age’s Best Places to Work in Marketing and Media.

Chris is responsible for establishing the company’s position within the social marketing landscape and is a frequent speaker on social and mobile media topics at industry conferences, including ad:tech, IAB, iMedia and OMMA events, among others. He is co-chair of the IAB Social Media Committee dedicated to helping develop and expand the user-generated content space as a viable advertising platform and is involved in SMAC (Social Media Advertising Consortium). Chris is also a contributing author to publications, writing for outlets, including Advertising Age, digiday:DAILY, iMediaConnection, MediaPost and VentureBeat, in 2010 was a finalist for Ernst & Young’s Entrepreneur of the Year award, and has been featured on CNBC as well as in numerous publications including The New York Times, BusinessWeek, and USA Today.

Prior to appssavvy, Chris was global vice president of sales at Freewebs leading its initiative around widgets, the predecessor to apps. Previously, he was an early pioneer in the online, digital music industry developing sales strategies connecting music platforms, including Bolt Media, Digital Music Network and Music Vision with brands and agencies.

Chris graduated from the University of North Carolina Greensboro with a bachelor’s of arts degree in Economics & Marketing and is based in New York City. Follow him on Twitter @appssavvyceo.