/// If an App Is Your Content Strategy, You Are Doomed [Voices]

December 31, 2010  |  All Things Digital

By Matthew Ingram, Contributor, GigaOM When the iPad first arrived on the scene, many newspaper and magazine publishers seemed to see it as a digital savior that would restore their fortunes and allow them to withstand the whole “information wants to be free” aspect of the Internet. After an initial flurry of interest, however, the enthusiasm of readers seems to be waning, according to some recent numbers which show that sales of many magazine apps have been slipping. Read the rest of this post on the original site

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If an App Is Your Content Strategy, You Are Doomed [Voices]



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