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November 21, 2010  |  newsdesk

The desire to make the world and the objects that surround us stronger, faster, more convenient and more beautiful serves as constant inspiration for today’s creative problem solvers. But sometimes, as with single-use packaging or the more complicated case of CFL lightbulbs, the innovative solutions we arrive at create other problems, or even predicaments, that become evident only in hindsight.

While the side effects of our creations can’t always be anticipated, we can strive to minimize any negative impact by embedding the right practices into our creative process. Namely, by filtering our potential projects through a series of qualifiers to distinguish genuine need from short-lived demand, and long-term solutions from quick fixes.


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