Uber and Facebook Might Team Up

Uber and Facebook Might Team Up

July 25, 2014  |  Blog  |  No Comments

If you use both Uber and Facebook, you might be excited to learn that Mark Zuckerberg is considering integrating the two. According to Re/Code: "So, how does Uber fit in? In its most popular markets, customers use it weekly or even daily. Given that, the idea is that integrating a service with frequent usage will help propel Messenger’s use itself. In China, for example, users of WeChat can hail a taxi through the app via an integration with a taxi-ordering service called Didi Dache." You can learn more about this possibility at Re/Code.  Image credit: Ian Forrester 

The Importance of Brand Consistency

The Importance of Brand Consistency

July 24, 2014  |  Blog  |  No Comments

Brand consistency is important, and a recent LinkedIn post explained why. First, your brand can differentiate your business from competitors, making it easier for them to choose your products. It also increases customer recognition. In fact, if you're doing it right, "customers will be able to recognize your brand even when it’s broken apart: your jingle or catchy tagline by itself, your logo without the name of your business on it, or even just the colors of your brand." Learn more of the advantages of brand consistency at LinkedIn. Image credit: Wikipedia 

Find Out About the New Foursquare

Find Out About the New Foursquare

July 23, 2014  |  Blog  |  No Comments

If you've been curious about the new version of Foursquare, The Verge can solve that by giving you a look at the changes. "As part of today’s announcement, Foursquare is also teasing a few features of its new app, one of which is a Billboard-style "Most Popular" module that lets users see which places nearby are hottest right now. Thanks to its users who still check in, Foursquare is perhaps the only company that can track up and coming places with so much precision." You can find out more about the two different aspects of the new Foursquare at The Verge.  Image credit: GW

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Prime Sets Amazon Far Above Other Retailers

Prime Sets Amazon Far Above Other Retailers

July 22, 2014  |  Blog  |  No Comments

Retailers hoping to catch up to Amazon may find it impossible to do so. According to Quartz, Prime is the main reason for this. Apparently, "it would be extremely difficult for any competitor to build a viable competing service to Prime—the required investment would be massive, and Prime is just too big to compete with now, and offering too many products. In other words, it’s becoming a moat for Amazon."  And it's still growing; by 2020, about 100 million people could be subscribed to Prime. You can learn more about Amazon's goals for the future at Quartz  Image credit: Roger Penguino   

One of YouTube's Biggest Stars Is Still Anonymous

One of YouTube’s Biggest Stars Is Still Anonymous

July 21, 2014  |  Blog  |  No Comments

You might think you know who all the YouTube stars are, but you might be wrong. According to BuzzFeed, one of the top channels is DisneyCollectorBR, which is run by an anonymous woman who makes millions per year without letting on her identity to fans. Here's an example of just how popular she is: "DisneyCollectorBR’s most watched video, an unwrapping of “egg surprises” branded by Angry Birds, SpongeBob, and Cars, recently hit 90 million views. Five other videos have received over 40 million views, and another 15 have over 20 million. The channel’s hundreds of videos have been watched over 2.4 billion times —

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Social Networks Prepare to Get Into Ecommerce

Social Networks Prepare to Get Into Ecommerce

July 18, 2014  |  Blog  |  No Comments

Soon you'll be able to do more than browse Facebook and Twitter. You'll also be able to shop on these social networks, according to The New York Times Bits. Twitter recently announced that it was going to acquire CardSpring, which is a mobile payments company that makes it easy for merchants to give deals to customers that can be loaded to to their credit cards. Then, when they use their card to pay at the store, it has a coupon on it ready to be used. In addition, Twitter will be working with Stripe to allow people to buy items without leaving the social network. Facebook also has plans for ecommerce, which you

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The Importance of Word of Mouth Marketing

The Importance of Word of Mouth Marketing

July 18, 2014  |  Blog  |  No Comments

What's WOMM? It's word of mouth marketing, and according to Forbes, it's the most effective form of social media. But marketers often forget about it because "...for the last few years, marketers have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to actually connect with them. Having 100 really passionate fans that love your brand or product is exponentially more effective than having 10,000 “fans” who signed up just to win a free iPad from you." You can learn more about the importance of word of

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Snapchat's New Feature Gives It a Big Advantage

Snapchat’s New Feature Gives It a Big Advantage

July 15, 2014  |  Blog  |  No Comments

A LinkedIn blog post claims that Snapchat has been outdoing both Facebook and Twitter lately, and it's because of its new feature, Our Story. "Our Story allows people to snapchat their experiences from events and share it live with everyone who has Snapchat. They have cleverly taken advantage of this by enabling people to share their moments during 3 of the largest events this summer: EDCLV 2014 (Electric Daisy Carnival in Las Vegas), Coachella 2014, and the FIFA Word Cup 2014." Have you tried this new feature? Read more about it at LinkedIn. Image credit: Wikipedia   

Twitter Stops Letting Companies Provide User Data

Twitter Stops Letting Companies Provide User Data

July 14, 2014  |  Blog  |  No Comments

If you're worried about companies using Twitter to collect information from users, Business Insider might ease your mind. It reported that Twitter recently shut down such companies. The article stated, "We don't know why Twitter has begun culling developers from its API, but one theory might be that it has nothing to do with wanting to restrict who sees user data. Rather, Twitter has been slowly building a very nice data business of its own, which will probably book $100 million in revenue this year. The company may simply have decided it is time to end the free ride for developers who give away

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Tips on Improving Email and Website Content

Tips on Improving Email and Website Content

July 11, 2014  |  Blog  |  No Comments

Whether you're writing website content or frequently write emails for your business, LinkedIn has some hints to help improve the results. Just one of the tips is to use anchor text for any links you put in the email or website; you know how unappealing it can be to look at a long link or even text that simply says "click here." Similarly, you should make sure your site content and emails contain a few helpful links, either to your company's website or another site that will help readers. You can get more email and website writing tips at LinkedIn. Image credit: stuartpilbrow