Resources To Help with Your Social Media Efforts

Resources To Help with Your Social Media Efforts

February 25, 2015  |  Blog  |  No Comments

If you're trying to do better with social media, you can learn a lot from the resources provided by Business 2 Community. For example, you can start by using tools like Buffer to schedule your posts across several social networks ahead of time. You can also use sites like socialmention to find the best keywords and hashtags for all of your status updates. These resources should get you started, but you can get additional help from 5 more resources by checking out the post by Business 2 Community.  Image credit: Yoel Ben-Avraham 

See What You Missed at ENGAGE LA

See What You Missed at ENGAGE LA

February 13, 2015  |  Blog  |  No Comments

ENGAGE LA took place February 3 at the Backstage Theater at the historic Sony Studios. The point of this exciting event was to connect attendees with experts who could educate them on the latest digital storytelling trends. The overall atmosphere on the day of the event was electrifying as those who attended prepared to get inspired by the carefully chosen group of speakers, most of whom have major roles at some big brands. Just one of the topics was what makes for good digital storytelling, which may include anything from creating video promotions to increasing the search presence of a brand.

Read More
Compete in Adweek's Project Isaac

Compete in Adweek’s Project Isaac

February 4, 2015  |  Blog  |  No Comments

Adweek's Project Isaac — Celebrating Inventions in Media, Technology, Marketing & Advertising opens for entries on February 23rd! Does your creative team have an app, mobile, gaming or web innovation that's revolutionizing marketing?  Winning inventions will be heralded in Adweek's Invention issue and online.  Go for the ultimate prize – The coveted Gravity Award! Check out Project Isaac to get started!

Find Out What WeTransfer Is All About

Find Out What WeTransfer Is All About

February 2, 2015  |  Blog  |  No Comments

When you need a free file transfer service, WeTransfer might be a good option for you. On the surface, you'll see that its main purpose is to easily transfer files, which is probably just what you need. But as you begin to use it, you'll find that its true value is its celebration of creativity. This tool lets you send and receive files – including videos and images - without sacrificing their quality. That's why a lot of artists, photographers, and major businesses regularly use WeTransfer. When you need your files to arrive safe and sound – and looking just as

Read More
Prepare for the Ads of the Super Bowl

Prepare for the Ads of the Super Bowl

January 28, 2015  |  Blog  |  No Comments

You don't have to be a football fan to be excited to watch the Super Bowl. One of the main reasons people watch the big game is because they want to see what their favorite brands do with their ads. The Marketing Scope recently took a look at some of the brands that will have commercials during the game. Most of them are easily recognizable, like Toyota, Pepsi, and Bud Light. But there are also some newbies trying their hand at Super Bowl commercials, with Wix.com being just one of them. And then there are some big brands that rarely have

Read More
CES 2015

CES 2015

January 22, 2015  |  Blog  |  No Comments

Having returned from my eighth trek to Las Vegas for CES, I have never been more optimistic about the state of technology innovation and the slew of mind blowing products on display from both tiny and gigantic companies.  It’s true that most CES innovations never gain traction in the marketplace and some products -- like today’s robots or 3D TVs of years past -- are just plain silly.  But, this year there was an explosion of possibilities competing to define our connected world over the next five years. Here are some key emerging trends I gathered from the week… LG’s 5.5 inch, G

Read More
Why Instagram Appeals to Cosmetic Companies

Why Instagram Appeals to Cosmetic Companies

January 2, 2015  |  Blog  |  No Comments

One industry that has made great use of a particular social media site lately is the cosmetic field. According to Entrepreneur, major cosmetic firms have been using Instagram to reach their audience. "As consumers continue to rely on mobile devices, content-hungry and socially influenced buyers with a high browse-to-buy ratio offer the cosmetic industry a contemporary marketing platform to affect the bottom line without relinquishing image control." Just a few of the brands that have been using this type of social network include Shiseido and Dior.  You can check out Entrepreneur to learn more about why Instagram is the social network of choice among cosmetic firms. Image credit: SynergyByDesign

How to Improve Your Social Media Marketing Results Today

How to Improve Your Social Media Marketing Results Today

December 23, 2014  |  Blog  |  No Comments

If you're looking for a quick way to improve your social media marketing efforts, you'll appreciate the advice given by Entrepreneur. The tips given only take minutes to implement and can have a big impact on your results. For instance, consider scheduling your social media posts a few minutes before or after the hour. This way, professionals who get out of a meeting a few minutes late or early and are checking all the social media sites will see your post right away. Another tip is to start following everyone who shares your social media posts, since this will boost your

Read More
Social Media Tips from the Experts

Social Media Tips from the Experts

December 8, 2014  |  Blog  |  No Comments

If you're looking for ways to stand out when it comes to social media, you should take some tips from Fortune. One of the most basic points is that you should use first-person point of view when writing posts and profile content. Third-person point of view makes it seem like someone outside your company wrote it. Once you have that tip down, learn how to play up your strengths on social media. Apparently, "it’s extremely important to own and showcase your accomplishments to their full extent when thinking about an identity online." Learn a few more social media tips when you read the

Read More
Social Media Trends to Look for in 2015

Social Media Trends to Look for in 2015

December 4, 2014  |  Blog  |  No Comments

As the New Year approaches, you might be wondering what kind of changes could be coming to social media. Check out what Financial Post predicts. Firstly, you will notice a trend toward combining social media with ecommerce, making it easy to press a button and buy items on Twitter and Facebook. Of course, you will also see some new social networks appear and others disappear. The articles notes, "New social platforms that try to replicate the Facebook experience while promising, for instance, fewer ads or more privacy, have the odds seriously stacked against their success." You can find out more about social

Read More