Look What Happened When Surge Fans Reached Out to Coca-Cola Online

Look What Happened When Surge Fans Reached Out to Coca-Cola Online

October 16, 2014  |  Blog  |  No Comments

Remember Surge, a citrus soda that was discontinued in 2002? Well, it's back, and it's all because Coca-Cola actually paid attention to a Facebook movement to bring back Surge. More specifically, a group of Surge fans who missed their favorite soda made a Facebook page and accompanying video in an attempt to get other Surge aficionados excited about the campaign. They eventually saved up enough money for a billboard near Coke's headquarters in support of bringing back Surge, and then made daily phone calls to Coca-Cola to plead for their favorite soda. Just when Surge's 128,000 fans were beginning to feel like

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New Creative Workspace in DUMBO Offers Guidance from Entrepreneurs

New Creative Workspace in DUMBO Offers Guidance from Entrepreneurs

October 15, 2014  |  Blog  |  No Comments

Need some inspiration or even just a great space to get some work done? Then visit the Made in New York Media Center by IFP. Located in DUMBO, Brooklyn, this lab features 20,000 square feet of space where creative types and techies alike can convene and be productive. Much of this center is open to the public, including a 78-seat screening room, café, education center, and media arts gallery. In these areas, you'll find workshops, exhibitions, networking events, and screenings. If you want even more from the center, become a member! You'll get access to the incubator space, which offers plenty of

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The Secret to BuzzFeed's Success

The Secret to BuzzFeed’s Success

October 8, 2014  |  Blog  |  No Comments

If you've ever visited BuzzFeed - and you probably have - you can thank Google. That's because only after Google inadvertently penalized the site did it begin focusing on social over search, according to Marketing Land. And as you have likely noticed, this decision has paid off. BuzzFeed's CEO Jonah Peretti claims that the site "gets 75% of its 150 million unique visitors per month through social media. And as for Google and SEO, it’s something he said that BuzzFeed doesn’t really think about." You can learn more about BuzzFeed's start from Marketing Land.  Image credit: The Ivy Coach  

Vimeo Debuts New Series and Is Still Ad-Free

Vimeo Debuts New Series and Is Still Ad-Free

October 3, 2014  |  Blog  |  No Comments

You’ve probably used Vimeo to view everything from short, amusing video clips to full blown documentaries. But now the site is moving into new territory, since it will be distributing a few original series. They will be available on the new Vimeo on Demand platform. For example, Vimeo will soon start funding “High Maintenance,” which is a comedic web series about a pot dealer and the many characters he comes across as he delivers the drug throughout Brooklyn. The episodes range from 5 to 12 minutes each, so it won’t take long to check out an episode or even catch up

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Frankfurt Kurnit Klein & Selz Adds New Partner

Frankfurt Kurnit Klein & Selz Adds New Partner

October 3, 2014  |  Blog  |  No Comments

Frankfurt Kurnit Klein & Selz just added another valuable member to its team. Catherine M.C. Farrelly is the new co-chair of the Trademark and Brand Management team. This means her job duties will include letting clients know whether their trademarks are available, valid, and able to be enforced. She will also help the firm's clients create and maintain their trademark portfolios. In addition, she will be putting together licenses for trademarks and copyrights while also keeping an eye out for false advertising, domain name disputes, and other issues that occur within the world of intellectual property law. Like many legal professionals, Ms. Farrelly speaks about

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Why Some People Prefer Twitter to Facebook

Why Some People Prefer Twitter to Facebook

September 30, 2014  |  Blog  |  No Comments

Everyone has a favorite social network. A writer at Medium recently shared why he prefers Twitter over Facebook. "Twitter put simply is fun, fantastic, and all about the here and now. The fact that I can’t even search my own feed for past things I’ve said makes it exist almost entirely in the present tense. The people I follow are people I know, people I work with and live near, but also a good dose of random comedians, musicians, and celebrities I’ll never meet. The things everyone tweets about are mostly jokes or things that make you smile, either random things

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Why Publishers Don't Have to Choose Between Print and Digital Anymore

Why Publishers Don’t Have to Choose Between Print and Digital Anymore

September 29, 2014  |  Blog  |  No Comments

According to The Guardian, publishers might not have to choose between going digital or print these days. They might find it advantageous to do both. "Only two, let alone 20, years back, the prophets of online hegemony made transition seem inevitable – for papers, magazines, books. Today, ebook growth seems to have hit an unexpected wall, while print book sales hold up far beyond expectation. Today, new magazines can be started and even sometimes watch sales grow while tablets themselves fall from favour. Today the most successful newspapers in print find different ways of surviving online." Check out more about this at

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Do Good Better Shows the Value of Taking Risks to Help Others

Do Good Better Shows the Value of Taking Risks to Help Others

September 26, 2014  |  Blog  |  No Comments

If you missed Wednesday's Do Good Better conference, you missed the chance to get inspired by more than a dozen speakers who were glad to share stories about their successes and failures when it comes to social good. Overall, the event - which exists to bring together marketers and technologists who work to solve some of the world's problems - showed that the social innovation space is getting more interesting, with nonprofits taking more risks to "do good better." If the concept of changing up the status quo to help others intrigues you, you'll enjoy our highlights of this event. Do

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Is the Swipe Culture Good or Bad?

Is the Swipe Culture Good or Bad?

September 25, 2014  |  Blog  |  No Comments

Whether you're used to swiping your debit card at the store or swiping left or right on Tinder, you might agree with a recent piece on Medium that we're in the Swipe Culture. But is this a good thing or a bad thing? The author says, "Swipe culture was meant to provide us with the fastest and surest route to what we wanted, but instead it presents us so swiftly with such a bewildering number of options that we’re no longer truly sure what we want anymore." He adds, "We’re getting from A to B quicker than ever; but the spaces

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Talkray's Rise to Popularity Overseas

Talkray’s Rise to Popularity Overseas

September 24, 2014  |  Blog  |  No Comments

Have you heard of Talkray? If you're in the US, maybe not, but you probably have if you're in the Maldives, India, Southeast Asia, Tanzania, or Jamaica. According to Fortune, this messaging app is very popular overseas.  It's "an app for free phone calls, group calls, text messages, photos, and videos. The app, they say, has been engineered to reduce the bandwidth, packet rate, and latency required to place voice calls in an effort to ensure that it would function with a slow connection." You can learn more about Talkray's rise to popularity in certain countries at Fortune. Image credit: Talkray