Resources To Help with Your Social Media Efforts

Resources To Help with Your Social Media Efforts

January 23, 2015  |  Blog  |  No Comments

If you're trying to do better with social media, you can learn a lot from the resources provided by Business 2 Community. For example, you can start by using tools like Buffer to schedule your posts across several social networks ahead of time. You can also use sites like socialmention to find the best keywords and hashtags for all of your status updates. These resources should get you started, but you can get additional help from 5 more resources by checking out the post by Business 2 Community.  Image credit: Yoel Ben-Avraham 

CES 2015

CES 2015

January 22, 2015  |  Blog  |  No Comments

Having returned from my eighth trek to Las Vegas for CES, I have never been more optimistic about the state of technology innovation and the slew of mind blowing products on display from both tiny and gigantic companies.  It’s true that most CES innovations never gain traction in the marketplace and some products -- like today’s robots or 3D TVs of years past -- are just plain silly.  But, this year there was an explosion of possibilities competing to define our connected world over the next five years. Here are some key emerging trends I gathered from the week… LG’s 5.5 inch, G

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Why Instagram Appeals to Cosmetic Companies

Why Instagram Appeals to Cosmetic Companies

January 2, 2015  |  Blog  |  No Comments

One industry that has made great use of a particular social media site lately is the cosmetic field. According to Entrepreneur, major cosmetic firms have been using Instagram to reach their audience. "As consumers continue to rely on mobile devices, content-hungry and socially influenced buyers with a high browse-to-buy ratio offer the cosmetic industry a contemporary marketing platform to affect the bottom line without relinquishing image control." Just a few of the brands that have been using this type of social network include Shiseido and Dior.  You can check out Entrepreneur to learn more about why Instagram is the social network of choice among cosmetic firms. Image credit: SynergyByDesign

Little-Known Content Marketing Predictions

Little-Known Content Marketing Predictions

December 30, 2014  |  Blog  |  No Comments

As Forbes admits, you've probably seen lots of predictions for how content marketing is going to go in 2015. Some are not surprising at all, while others are. For some that fall into the latter category, check out what Forbes says about new content marketing trends. One example is that video will be more important than ever when it comes to content marketing, since so many people prefer watching videos to reading entire articles. When you do write articles, you need to focus on making deeper connections with readers, since there is so much written content out there. You should target your

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How to Improve Your Social Media Marketing Results Today

How to Improve Your Social Media Marketing Results Today

December 23, 2014  |  Blog  |  No Comments

If you're looking for a quick way to improve your social media marketing efforts, you'll appreciate the advice given by Entrepreneur. The tips given only take minutes to implement and can have a big impact on your results. For instance, consider scheduling your social media posts a few minutes before or after the hour. This way, professionals who get out of a meeting a few minutes late or early and are checking all the social media sites will see your post right away. Another tip is to start following everyone who shares your social media posts, since this will boost your

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Social Media Tips from the Experts

Social Media Tips from the Experts

December 8, 2014  |  Blog  |  No Comments

If you're looking for ways to stand out when it comes to social media, you should take some tips from Fortune. One of the most basic points is that you should use first-person point of view when writing posts and profile content. Third-person point of view makes it seem like someone outside your company wrote it. Once you have that tip down, learn how to play up your strengths on social media. Apparently, "it’s extremely important to own and showcase your accomplishments to their full extent when thinking about an identity online." Learn a few more social media tips when you read the

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Social Media Trends to Look for in 2015

Social Media Trends to Look for in 2015

December 4, 2014  |  Blog  |  No Comments

As the New Year approaches, you might be wondering what kind of changes could be coming to social media. Check out what Financial Post predicts. Firstly, you will notice a trend toward combining social media with ecommerce, making it easy to press a button and buy items on Twitter and Facebook. Of course, you will also see some new social networks appear and others disappear. The articles notes, "New social platforms that try to replicate the Facebook experience while promising, for instance, fewer ads or more privacy, have the odds seriously stacked against their success." You can find out more about social

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Tips on Reaching Customers Through Social Media During the Holidays

Tips on Reaching Customers Through Social Media During the Holidays

December 1, 2014  |  Blog  |  No Comments

Black Friday isn't the only time when retailers should be selling more than ever. The month between Thanksgiving and Christmas can also be very lucrative, especially when you use social media to reach your audience. Check out Entrepreneur's tips on holiday social media marketing. First, you should concentrate on creating local content. Your posts for your customers in one major city should be different from the ones for another city, so customize them appropriately. In addition, you should leverage user-created content when possible. After all, "Showcasing authentic photos of your audience drives your intended message while encouraging a deeper, emotional interest

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Social Media Hacks to Improve Your Page

Social Media Hacks to Improve Your Page

November 26, 2014  |  Blog  |  No Comments

When you need to take your social media postings to the next level, let Adweek advise you on a few hacks. For example, you can make your Instagram posts shoppable by using Curalate's Like2Buy button, which "lets users click the "like" button for a product featured in an Instagram post, and then the retailer emails the user a confirmation to buy the product." Another idea is to livestream videos on Facebook, which Brandlive makes it easy to do. Check out some other hacks at Adweek to get a few new ideas for your page. Image credit: Curalate 

What the Lucky/BeachMint Merger Means

What the Lucky/BeachMint Merger Means

November 24, 2014  |  Blog  |  No Comments

The Situation: BeachMint and The Lucky Group have been struggling to keep loyal customers, pushing sales way down.  The Solution: Both groups are merging with each other to create a content and ecommerce partnership. BeachMint is the parent group of StyleMint, ShoeMint, IntiMint, and JewelMint. The Lucky Group runs Lucky, a magazine that is focused on shopping and fashion. While the print magazine will continue to be distributed, the digital publishing team will start making content that focuses on ecommerce. The content won't simply point shoppers in the direction of BeachMint products. Instead, it will incorporate a mix of products that the target audience

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