Celebrities Using Social Media

Celebrities Using Social Media

April 23, 2014  |  Blog  |  No Comments

Social media marketing is not just for the typical business; it's also working well for actors. This, in turn, bodes well for any movie they are currently starring in. Deadline Hollywood recently named the top actors on social media and discussed how they have achieved their lofty social media goals. Among the actors that have the biggest following on Twitter are Justin Timberlake, Jennifer Lopez, Ashton Kutcher, and Selena Gomez, who is also one of the top actors on Facebook. Other stars who are very active on Facebook include Vin Diesel, Will Smith, and Jackie Chan. Sure, many of these actors

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Marketing Mistakes to Avoid

Marketing Mistakes to Avoid

April 23, 2014  |  Blog  |  No Comments

If you're taking part in real-time marketing tactics, LinkedIn has a post you should read about the pitfalls to avoid. For example, you are advised to resist the temptation to simply copy successful campaigns like so many brands did after Oreo's well-known lights-out tactic during the 2013 Super Bowl. Similarly, you should avoid misaligning your brand by including random details in your marketing campaign that have nothing to do with your company. You should especially avoid doing this if it will look like you are taking advantage of a current event to promote your brand! Check out the LinkedIn post for a few

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User Experience Is More Important Than Ever

User Experience Is More Important Than Ever

April 22, 2014  |  Blog  |  No Comments

Now that there are so many websites online, what differentiates one from another tends to be user experience, at least according to GigaOM. Some major aspects of user experience include speed and availability. Maybe that's why even a half second lag can reduce traffic to the website. But apparently, "To deliver exceptional, responsive and reliable user experiences to both new mobile first users and congested urban users alike, while not breaking the bank, horizontal architectures will be required, and infrastructure will be deployed closer to global users." Have you noticed that user experience - or speed in particular - is important when

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The Difficulty of Unbundling Apps Like Facebook

The Difficulty of Unbundling Apps Like Facebook

April 22, 2014  |  Blog  |  No Comments

Despite Mark Zuckerberg's attempts to simplify the Facebook app, it keeps acquiring new features. Wired recently reported on how hard it seems to be to unbundle apps like Facebook. Even though the chat feature was removed from the Facebook mobile app, Nearby Friends  was  added. In addition, Paper will soon feature birthday notifications and event reminders along with its news stream. Wired writer Ryan Tate wrote: "These hasty retreats from Zuckerbeg’s unbundling campaign underscore just how difficult simplification can be in the software business. Everyone loves to talk about narrow focus, but features and bloat have a way of creeping into

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Leap.it Offers Google Alternative

Leap.it Offers Google Alternative

April 21, 2014  |  Blog  |  No Comments

If you're tired of using Google, Yahoo, or Bing - you know, the usual suspects when it comes to search engines - Leap.it might interest you. GigaOM tried it out and has the info you need to decide whether to check it out yourself. A few years ago, Leap.it was focusing on mobile search, but now it is among the latest web-based search services. The main difference between this tool and Google is that it is a bit more visual. Essentially, it is a "visual search page that showcases trending news on the home page and then responds to a search

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Tips To Use at the Next Networking Event

Tips To Use at the Next Networking Event

April 21, 2014  |  Blog  |  No Comments

Whether you're looking for a job or just trying to remain relevant in your industry, you might be interested in networking. But make sure you do it right by checking out a blog post from LinkedIn first. One of the tips you can use is to do your research instead of winging it. This means you should know who you are going to approach at the next networking event by getting the list of attendees and deciding who you should talk to. Before you go to to the event, you also need to make sure you have an elevator pitch prepared. If

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How Will New Ad Formats Affect Twitter?

How Will New Ad Formats Affect Twitter?

April 18, 2014  |  Blog  |  No Comments

Twitter's decision to start using 15 new ad formats has some people worried that the site will be ruined by ads. After all, ads definitely affected Facebook. But a post on LinkedIn claims Twitter should be fine. The main reason for this opinion is that Twitter has had promoted tweets for some time, yet the news streams of users do not seem to be cluttered with ads. Plus, a major advantage is that the ads will not replace unpaid content like the ads on Facebook have. You can find out more about Twitter's new ad formats when you check out LinkedIn. Image credit:

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Learn About Facebook's Nearby Friends

Learn About Facebook’s Nearby Friends

April 18, 2014  |  Blog  |  No Comments

Some people blame social media for causing people to only hang out virtually, not in real time. But TechCrunch recently reported on a Facebook feature that could actually help friends connect in real life. The new service is called Nearby Friends, and it will show your location to people on your friends list who are nearby. You need to opt in to use this tool, and you will only see the locations of other friends who have also opted in. Plus, people will only see your exact location when you choose to send it to them, making it easy for you

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US Airways Tweet Teaches 5 Social Media Lessons

US Airways Tweet Teaches 5 Social Media Lessons

April 17, 2014  |  Blog  |  No Comments

Whether the recent US Airways tweet left you  amused, disgusted, or a little of both, the good news is that there are some lessons you can learn from it. Once you're done laughing at the many Twitter reactions that have been floating around the Internet, take a look at LinkedIn's list of social media tips. The first lesson you can learn is that you should restrict access to your brand's social media account. Make sure only a handful of trusted employees can send out tweets or other types of messages. This can help you narrow down what happened in case a

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Why Context Matters

Why Context Matters

April 17, 2014  |  Blog  |  No Comments

Context is usually good. According to Hunter Walk, it's even better when used in "who to follow" suggestions on sites like Twitter. Apparently, Twitter's recommendations are not very good at persuading users to follow certain people, because they don't say why. Sites like YouTube and Netflix tend to say exactly why they're suggesting content. Hunter Walk further explained, "So I’m generally a fan of experimenting with additional context when it provides a look inside your algorithmic black box. I think it makes your product seem more human to its users and feels like your algorithms are working on behalf of the person

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