Can Dropbox and Box Compete with Amazon, Microsoft, and Google?

Can Dropbox and Box Compete with Amazon, Microsoft, and Google?

July 29, 2014  |  Blog  |  No Comments

As useful as Box and Dropbox are, both have to work on distinguishing themselves as more than simply storage companies. According to GigaOM, they just need to stay one step ahead of Google, Amazon, and Microsoft. The main problem with both storage companies is that "no matter how many features the two companies can possibly roll out, the three cloud giants remain looming in the background and working on their own tools and services designed to capture the enterprise market. At every point that Dropbox or Box comes up with a new feature that they can add to their products and say,

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What the Changes to Google Search Mean

What the Changes to Google Search Mean

July 28, 2014  |  Blog  |  No Comments

According to The Guardian, the updated search algorithms for Penguin, Panda, and Hummingbird make it more important than ever for content marketers to create original content rather than practicing keyword stuffing.  One of the many points in the article is that "Google now ranks websites based on the context of its content; if it's written by a reputable journalist or blogger then it ranks higher. Google's new algorithms also consider users' engagement with the content, the time people spend on a website and its organic links, rather than paid-for content." You can learn more about the changes at The Guardian.  Image credit: Mariomaster    

Reddit May Be Growing Up

Reddit May Be Growing Up

July 28, 2014  |  Blog  |  No Comments

If you've been on Reddit for a while, you can see that it hasn't really changed since getting its start nine years ago. But according to The New York Times, it might actually be time for a change. "The company is trying to jump-start its advertising business, as well as bolster some smaller moneymaking efforts. Its challenge is to figure out how to become a real business without changing the essential nature of the service and alienating its powerhouse constituency of 114 million intensely loyal monthly users." What do you think about the possibility of Reddit selling advertising? You can find out more

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Uber and Facebook Might Team Up

Uber and Facebook Might Team Up

July 25, 2014  |  Blog  |  No Comments

If you use both Uber and Facebook, you might be excited to learn that Mark Zuckerberg is considering integrating the two. According to Re/Code: "So, how does Uber fit in? In its most popular markets, customers use it weekly or even daily. Given that, the idea is that integrating a service with frequent usage will help propel Messenger’s use itself. In China, for example, users of WeChat can hail a taxi through the app via an integration with a taxi-ordering service called Didi Dache." You can learn more about this possibility at Re/Code.  Image credit: Ian Forrester 

The Importance of Brand Consistency

The Importance of Brand Consistency

July 24, 2014  |  Blog  |  No Comments

Brand consistency is important, and a recent LinkedIn post explained why. First, your brand can differentiate your business from competitors, making it easier for them to choose your products. It also increases customer recognition. In fact, if you're doing it right, "customers will be able to recognize your brand even when it’s broken apart: your jingle or catchy tagline by itself, your logo without the name of your business on it, or even just the colors of your brand." Learn more of the advantages of brand consistency at LinkedIn. Image credit: Wikipedia 

Find Out About the New Foursquare

Find Out About the New Foursquare

July 23, 2014  |  Blog  |  No Comments

If you've been curious about the new version of Foursquare, The Verge can solve that by giving you a look at the changes. "As part of today’s announcement, Foursquare is also teasing a few features of its new app, one of which is a Billboard-style "Most Popular" module that lets users see which places nearby are hottest right now. Thanks to its users who still check in, Foursquare is perhaps the only company that can track up and coming places with so much precision." You can find out more about the two different aspects of the new Foursquare at The Verge.  Image credit: GW

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Prime Sets Amazon Far Above Other Retailers

Prime Sets Amazon Far Above Other Retailers

July 22, 2014  |  Blog  |  No Comments

Retailers hoping to catch up to Amazon may find it impossible to do so. According to Quartz, Prime is the main reason for this. Apparently, "it would be extremely difficult for any competitor to build a viable competing service to Prime—the required investment would be massive, and Prime is just too big to compete with now, and offering too many products. In other words, it’s becoming a moat for Amazon."  And it's still growing; by 2020, about 100 million people could be subscribed to Prime. You can learn more about Amazon's goals for the future at Quartz  Image credit: Roger Penguino   

One of YouTube's Biggest Stars Is Still Anonymous

One of YouTube’s Biggest Stars Is Still Anonymous

July 21, 2014  |  Blog  |  No Comments

You might think you know who all the YouTube stars are, but you might be wrong. According to BuzzFeed, one of the top channels is DisneyCollectorBR, which is run by an anonymous woman who makes millions per year without letting on her identity to fans. Here's an example of just how popular she is: "DisneyCollectorBR’s most watched video, an unwrapping of “egg surprises” branded by Angry Birds, SpongeBob, and Cars, recently hit 90 million views. Five other videos have received over 40 million views, and another 15 have over 20 million. The channel’s hundreds of videos have been watched over 2.4 billion times —

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Social Networks Prepare to Get Into Ecommerce

Social Networks Prepare to Get Into Ecommerce

July 18, 2014  |  Blog  |  No Comments

Soon you'll be able to do more than browse Facebook and Twitter. You'll also be able to shop on these social networks, according to The New York Times Bits. Twitter recently announced that it was going to acquire CardSpring, which is a mobile payments company that makes it easy for merchants to give deals to customers that can be loaded to to their credit cards. Then, when they use their card to pay at the store, it has a coupon on it ready to be used. In addition, Twitter will be working with Stripe to allow people to buy items without leaving the social network. Facebook also has plans for ecommerce, which you

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The Importance of Word of Mouth Marketing

The Importance of Word of Mouth Marketing

July 18, 2014  |  Blog  |  No Comments

What's WOMM? It's word of mouth marketing, and according to Forbes, it's the most effective form of social media. But marketers often forget about it because "...for the last few years, marketers have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to actually connect with them. Having 100 really passionate fans that love your brand or product is exponentially more effective than having 10,000 “fans” who signed up just to win a free iPad from you." You can learn more about the importance of word of

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