Music Festivals Use Storytelling to Engage Fans

Music Festivals Use Storytelling to Engage Fans

July 22, 2015  |  Blog  |  No Comments

Face time remains key, sponsors say, but their partnerships have to expand beyond the connections made with on-site fans. Brands are increasingly creating original content starting as soon as the artist lineup for a festival is announced and continuing long after the last stragglers leave the venue. (Drones are in play.) "It's not just about those three days, it's about the six or eight months surrounding the festival," said Maureen Ford, president, national and festival sales for Live Nation. "Everyone's being challenged in a good way to tell their story over a longer period with unique content." Check out the full article

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Tips on Marketing Using Facebook

Tips on Marketing Using Facebook

April 17, 2015  |  Blog  |  No Comments

Want to use Facebook for inbound marketing purposes? Let Entrepreneur guide you as you use this tactic. The website's first tip is to determine your audience's main problem, and then figure out which of your products or services can solve it. This way, you can optimize your ads to that. You then need to make sure you follow up on your Facebook marketing efforts, such as by sending surveys to determine why some of your target audience members did not make a purchase. Learn a few more ways to use Facebook for marketing by reading the full article at Entrepreneur. Image credit: mkhmarketing 

How Big Businesses Celebrated April Fools' Day

How Big Businesses Celebrated April Fools’ Day

April 6, 2015  |  Blog  |  No Comments

Is April Fools' Day one of your favorite days of the year? You're not alone! Apparently lots of major companies enjoy it, too. The Marketing Scope reported on how some big businesses celebrated the day. It seems that pets were included on the jokes this year. Redbox created Petbox so pet owners could rent movies for their pets, while Hulu pretended to have animal-related shows available to stream. But don't get too excited; The Real Pugs of Portland is anything but real! Of course, Google got into the spirit this year in various ways. Not only did Google Maps let users play Pac-Man, but Google

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New Movie Uses Tinder Bot as Marketing Tactic

New Movie Uses Tinder Bot as Marketing Tactic

March 17, 2015  |  Blog  |  No Comments

Tinder is known for having the occasional bot, but its latest bot is a little more interesting than most. That's because, as Mashable points out, it's a marketing ploy for a new movie. The marketing team for a new film called Ex Machina created a bot that would attract Tinder users to the Instagram account for the movie. Marketers targeted Tinder users in Austin over the weekend, where SXSW happened to be taking place. They reeled them in by creating an account for a bot using a photo of Swedish actress Alicia Vikander, who is in the movie playing a character named

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Resources To Help with Your Social Media Efforts

Resources To Help with Your Social Media Efforts

February 25, 2015  |  Blog  |  No Comments

If you're trying to do better with social media, you can learn a lot from the resources provided by Business 2 Community. For example, you can start by using tools like Buffer to schedule your posts across several social networks ahead of time. You can also use sites like socialmention to find the best keywords and hashtags for all of your status updates. These resources should get you started, but you can get additional help from 5 more resources by checking out the post by Business 2 Community.  Image credit: Yoel Ben-Avraham 

See What You Missed at ENGAGE LA

See What You Missed at ENGAGE LA

February 13, 2015  |  Blog  |  No Comments

ENGAGE LA took place February 3 at the Backstage Theater at the historic Sony Studios. The point of this exciting event was to connect attendees with experts who could educate them on the latest digital storytelling trends. The overall atmosphere on the day of the event was electrifying as those who attended prepared to get inspired by the carefully chosen group of speakers, most of whom have major roles at some big brands. Just one of the topics was what makes for good digital storytelling, which may include anything from creating video promotions to increasing the search presence of a brand.

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Compete in Adweek's Project Isaac

Compete in Adweek’s Project Isaac

February 4, 2015  |  Blog  |  No Comments

Adweek's Project Isaac — Celebrating Inventions in Media, Technology, Marketing & Advertising opens for entries on February 23rd! Does your creative team have an app, mobile, gaming or web innovation that's revolutionizing marketing?  Winning inventions will be heralded in Adweek's Invention issue and online.  Go for the ultimate prize – The coveted Gravity Award! Check out Project Isaac to get started!

Find Out What WeTransfer Is All About

Find Out What WeTransfer Is All About

February 2, 2015  |  Blog  |  No Comments

When you need a free file transfer service, WeTransfer might be a good option for you. On the surface, you'll see that its main purpose is to easily transfer files, which is probably just what you need. But as you begin to use it, you'll find that its true value is its celebration of creativity. This tool lets you send and receive files – including videos and images - without sacrificing their quality. That's why a lot of artists, photographers, and major businesses regularly use WeTransfer. When you need your files to arrive safe and sound – and looking just as

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Prepare for the Ads of the Super Bowl

Prepare for the Ads of the Super Bowl

January 28, 2015  |  Blog  |  No Comments

You don't have to be a football fan to be excited to watch the Super Bowl. One of the main reasons people watch the big game is because they want to see what their favorite brands do with their ads. The Marketing Scope recently took a look at some of the brands that will have commercials during the game. Most of them are easily recognizable, like Toyota, Pepsi, and Bud Light. But there are also some newbies trying their hand at Super Bowl commercials, with Wix.com being just one of them. And then there are some big brands that rarely have

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CES 2015

CES 2015

January 22, 2015  |  Blog  |  No Comments

Having returned from my eighth trek to Las Vegas for CES, I have never been more optimistic about the state of technology innovation and the slew of mind blowing products on display from both tiny and gigantic companies.  It’s true that most CES innovations never gain traction in the marketplace and some products -- like today’s robots or 3D TVs of years past -- are just plain silly.  But, this year there was an explosion of possibilities competing to define our connected world over the next five years. Here are some key emerging trends I gathered from the week… LG’s 5.5 inch, G

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